Avatar The Way Of Water - Higher Sales Are Expected From Second Week

The producers and box office experts expect greater ticket sales as Avatar: The Way of Water approaches its second week.

The Avatar sequel movie disappointed the production’s and analysts’ predictions when it debuted last week. Sales of domestic tickets brought in about $134 million. Disney had predicted a first-week revenue range of $135 million to $150 million, but actual revenue was only $1 million below that.

Additionally, it fell well short of the experts’ projection of $175 million in domestic sales. The most recent Avatar film tied with Warner Bros.’s The Batman movie for the fifth-best opening in 2022. However, James Cameron’s $2 billion global box office target is beginning to be questioned by several experts because of the lower-than-expected sales it made during its first week.

Around one-fourth of director James Cameron’s budget for the picture has already been reached with Avatar’s global sales as of Thursday last week. The success of the Avatar movie will be determined by its second week, according to analysts.

An association between a movie’s second opening week performance and how long it stays in theaters has been found by several experts. Most movies, according to analysts, had a 50% to 70% decline in second-week box office receipts.

“I think ‘Avatar 2’ will continue to slay all day through the year and into the next. The drop will be sizable, sure, but not like a traditional Marvel drop as Cameron’s film is really the only game in town for families for weeks, if not months,” said Jeff Bock, an analyst from the Exhibitor Relations.

“In the big picture, I’d expect a leggy box office run whose story won’t be told on opening weekend alone. This is not a comic book blockbuster with an apparent rabid fan base to front-load sales. James Cameron’s films have historically engaged general audiences deep into their theatrical windows. However, it’s worth considering that the box office climate has changed even since his previous Avatar film in 2009,” said Shawn Robbins, BoxOffice.com chief media analyst…Read more

Source: Texas Today